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Simple, Transparent Pricing

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Free

Track your nutrition — forever free

$0/forever
  • Basic macro & calorie tracking
  • Manual food logging
  • Daily nutrition summary
  • Hydration & sleep tracking
  • Habit tracking & streaks
  • TDEE & 1RM calculators
  • Track-to-Earn credits
  • Hire a professional
Sign up free
Most popular

Optimize

The full performance toolkit — ad-free

$9.99/month
  • Everything in Free
  • Ad-free experience
  • AI food photo recognition
  • Personalized meal plans
  • 84+ micronutrient tracking
  • Training & recovery modules
  • Body composition & analytics
  • Wearable integration
  • Recipe importer & grocery lists
  • Priority support

Add Kiwi research assistant: +$4.99/mo

Start free trial

RD Professional

HIPAA-compliant platform for Registered Dietitians

$49.99/month

30-day free trial included

  • Everything in Optimize
  • Client management
  • HIPAA-compliant messaging
  • AI meal plans for clients
  • Video consultations + SOAP notes
  • Directory listing & marketplace
  • Kiwi research assistant (included)
  • Performance analytics & reports
  • Audit logs & access controls

Requires CDR credential verification

Add training modules: +$19.99/mo

Sign up & apply

Calsanova Coach

Performance coaching for cncc + verified external credential holders

$49.99/month

30-day free trial included

  • Everything in Optimize
  • Sport-specific fueling protocols
  • Secure in-app messaging
  • Program design & periodization (Specialist tier)
  • Exercise library & templates
  • Load management & recovery
  • Marketplace listing (Base or Specialist tier)
  • Kiwi research assistant (included)
  • Performance analytics & reports
  • Video consultations

Requires cncc credential (CSCS / NASM / ACE-HC / NBC-HWC / PN-L1/L2 / ISSN-SNS / CISSN / ACSM unlocks Specialist tier)

Add nutrition modules: +$19.99/mo

Sign up & apply

Add-ons

Add-onMonthlyYearlyAvailable with
Training Modules$19.99/mo$199.90/yrRD Professional
Nutrition Modules$19.99/mo$199.90/yrCalsanova Coach
Kiwi AI Research$4.99/mo$49.90/yrOptimize

Yearly add-ons require a yearly base plan. Kiwi is included free with professional plans.

Hire a Professional

Browse the marketplace of verified Registered Dietitians, Calsanova Coaches, and Specialist Coaches. Three tiers per professional type; choose the cadence that fits your goals.

Clinical nutrition + therapeutic care. Members with medical conditions, prescribed diets, or who want a credentialed RD's full scope choose this tier.

Essentials

$149/mo

1x 30-min session

  • Initial consult (month 1)
  • Async messaging

StandardMost popular

$249/mo

2x 30-min sessions

  • Initial consult (month 1)
  • Async messaging
  • Meal plan updates

Intensive

$449/mo

4x 30-min sessions

  • Initial consult (month 1)
  • Async messaging
  • Meal plan updates
  • Kiwi AI reports

Available on any plan, including Free. All tiers include async messaging. Cancel anytime.

Enterprise Suite

For teams, organizations & universities

Custom Pricing

Everything in the RD Professional and Calsanova Coach plans combined. Dietitians and coaches share member data within your organization while maintaining scope-of-practice boundaries. Unlimited seats and a dedicated account manager included. Custom branding, SSO, and other enterprise capabilities available on request as part of your contract. Built for collegiate programs, pro teams, and military units.

Contact Sales
  • Unlimited member seats
  • Multi-team management
  • Audit logs & data export
  • Webhook & API access
  • BAA & compliance support
  • Dedicated account manager
  • Custom branding*
  • SSO & advanced access controls*

* Available on request as part of your enterprise contract — custom-built per engagement.

Compare Plans

FeatureFreeOptimizeRD ProCoach
Macro & calorie tracking
Food logging (manual)
Daily nutrition summary
Hydration & sleep tracking
Habit tracking & streaks
TDEE & 1RM calculators
Track-to-Earn credits
Hire a professional
Personalized coaching tips
AI recipe generation(3/day)
Recipe import from URL(2/day)
Natural-language food parse(10/day)
AI food photo recognition(3/day)
AI nutrition-label analyzer(5/day)
Ad-free experience
Personalized meal plans
84+ micronutrient tracking
Training & recovery modules
Body composition & analytics
Wearable integration
Grocery lists from meal plans
Client management
AI meal plans for clients
Video consultations + SOAP notes
HIPAA-compliant messaging
Secure in-app messaging
Program design & periodization
Exercise library & templates
Load management & recovery
Directory listing & marketplace
Kiwi research assistant
Performance analytics & reports
Audit logs & access controls

Pricing FAQ

Is Calsanova really free?

Yes — the free plan is free forever, no credit card required. You get meal logging, macro tracking, hydration tracking, sleep tracking, habit streaks, calculators (TDEE, 1RM, and more), personalized coaching tips, daily summaries, and the Track-to-Earn credit system. AI features come with daily limits on free: 3 recipe generations, 2 recipe imports, 10 natural-language food parses, 3 food-photo recognitions, and 5 label scans per day. The Optimize plan ($9.99/mo or $69.99/yr) removes the daily caps and adds wearable sync, advanced analytics, training & recovery modules, body-composition tracking, and an ad-free experience. Professional plans for RDs and Calsanova Coaches start at $49.99/mo with a 30-day free trial.

What happens when I hit a daily AI limit on the free plan?

You'll see an in-app message saying you've used your free quota for the day. The cap resets at UTC midnight, so you can use the same feature again tomorrow — or upgrade to Optimize ($9.99/mo) for unlimited use the same day. Manual food logging, macro tracking, coaching tips, and the rest of the free plan are never capped.

What is Track-to-Earn?

Track-to-Earn is our built-in credit system that rewards you for consistent healthy habits. Every time you log a meal, hit your calorie or macro targets, reach your hydration goal, log sleep, or complete a habit, you earn credits. Streak bonuses kick in at 7, 14, 30, 60, and 90 days. Once you earn 2,000 credits, you can redeem them for a free month of the Optimize plan.

How do I earn credits?

You earn credits throughout the day: 2 credits per meal logged (up to 4x/day), 3 for hitting your calorie target, 2 each for protein and hydration goals, 1 each for carbs, fat, and sleep logging, and 1 per habit completed (up to 3x/day). Streak milestones award bonus credits — 15 at 7 days, 75 at 30 days, and 250 at 90 days.

Can I switch plans?

Yes. You can upgrade or downgrade at any time. When you upgrade, you get immediate access to the new plan's features. When you downgrade, your current plan stays active until the end of the billing period.

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